A BELOVED CHILDREN’S CLASSIC COMES TO LIFE IN THE FANTASY COMEDY FILM “HAROLD AND THE PURPLE CRAYON,” STARRING ZACHARY LEVI

Countless families have enjoyed Crockett Johnson’s Harold and the Purple Crayon since its publication in 1955. The book tells the story of an adventurous toddler who can create entire worlds with his purple crayon. The adaptation puts a twist on the story, as in the movie Harold has grown up in his fantastical world, and decides to draw a door into the real, modern world.

Producer John Davis talks about the adventure that Harold is thrust into in Harold and the Purple Crayon. “Harold and his friends are transformed from characters on the page to adventurers on a journey of self-discovery,” Davis says. “Their story is brimming with passion, imagination, and a sense of heart.”

Oscar-nominated director Carlos Saldanha had his children grow up to the tale of  Harold and the Purple Crayon. “The original story is very simple and charming,” he says. “I really love the way that this movie takes it further. In the book, Harold is very sheltered, but coming into the real world exposes him to the harsh realities of everyday life. He discovers all these new emotions that allow him to become a more complete and fuller human character, all while retaining his innocence.”

Playing the role of the intrepid Harold is Zachary Levi, who feels that more than an adaptation, Harold and the Purple Crayon is a love letter to imagination itself. “There is no Harold without imagination,” Levi says. “The power of imagination is just as integral to the movie as it is to the book.” Asked what he’d draw if he had Harold’s purple crayon, Levi opted for convenience. “The airplane scene was a lot of fun,” he says. “Maybe I’d draw a plane.”

Levi’s co-star Zooey Deschanel also has a personal connection to the book as she also read Harold and the Purple Crayon to her kids. “I’ve been reading the book to my kids since they were really little,” says Deschanel. “It’s a much beloved book in my house, and I think this is the type of movie parents will want to go see with their kids.”

Director Saldanha finds magic in something as mundane as a crayon, and invites audiences to share that magic and rediscover the power of imagination. “Pick up a crayon, and the possibilities are endless,” he says. “With everything happening in our daily lives, we forget the power of the imagination, the power of believing, the power of dreaming, and the power of ‘drawing’ your way into a better place. This film invites audiences to rediscover that magic.”

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