Starting March 1, experience “Creed III” — the first sports movie to be shot on IMAX cameras — as Director Michael B. Jordan intended, with Filmed-For-IMAX technology and its exclusive Expanded Aspect Ratio. The hits have more impact, the mats vibrate louder, the lights are brighter!
From Metro Goldwyn Mayer Pictures comes “Creed III,” with Michael B. Jordan making his directorial debut and returning in the role of Adonis Creed in the third installment of the hit franchise. The film also stars Tessa Thompson, Jonathan Majors, Wood Harris, Florian Munteanu, newcomer Mila Kent, and Phylicia Rashad.
After dominating the boxing world, Adonis Creed (Michael B. Jordan) has been thriving in both his career and family life. When a childhood friend and former boxing prodigy, Damian (Jonathan Majors), resurfaces after serving a long sentence in prison, he is eager to prove that he deserves his shot in the ring. The face-off between former friends is more than just a fight. To settle the score, Adonis must put his future on the line to battle Damian – a fighter who has nothing to lose.
To enhance the emotions as well as the action for the audience, Jordan and director of photography Kramer Morgenthau, who also lensed “Creed II,” opted to film with IMAX-certified digital cameras and utilize IMAX-exclusive expanded aspect ratio—with up to 26 percent more picture. Thus, the third installment in the “Creed” franchise became the first sports-based film included in the Filmed for IMAX program.
Jordan and Morgenthau embraced IMAX technology—already known to transport audiences beyond the edge of their seats thanks to their massive screens, precision audio and unique auditorium design—and pushed the boundaries of filmmaking to provide moviegoers with a differentiated experience that will allow them to become completely immersed in the story, taking in every bead of sweat and feeling the impact of every punch.
Morgenthau says, “It was really exciting to be able to integrate the IMAX cameras into the filmmaking process, especially the way we used them to open the world up and to make it very immersive and visceral for the flight sequences. And that’s how we chose to use it; there was just something very magical, especially the scene at Dodger Stadium, where MBJ is walking out onto the field and the image aspect ratio expands in shot and the black bars recede, and you get this really tall, beautiful, powerful image. It just elevates everything, there is just something hyperreal about it. And to be the first sports movie doing that, it was a creative high.”
Jordan sums up by confirming that for audiences, “This is a movie to see on the big screen! The fights, the action, you want to see that up close and personal, you want to feel every punch, hear every impact, see every drip of sweat and drop of blood. This is a movie that will make you laugh, cry, and cheer! I want everybody to walk away feeling good, thinking, ‘Man, that was a ride!’”